Hey, iPad, We Got Your iBallz Right Here! Get It?Get it?

So how do you drum up promotional material for a conceptually basic accessory to a merchandise that ’s not even out yet ? You put “ ballz ” in the name ! That ’s Marketing 101 . But these shock - absorbing attachments could hail in handy .

The iBallz are actually pretty well conceived : four balls , colligate by stretchable cord , protect your Es - book reader from drop by absorbing the C , and also keep a resting gimmick bring up just luxuriously enough off of a tabular array to carry through it from wasteweir .

A readiness of four iBallz can bepre - ordered nowfor $ 15 , and they ’ll work just as well on a Kindle orSony Readeras they will on the iPad . But “ Sony Reader Ballz ” just does n’t quite roll off the tongue . [ iBallzviaWired ]