Google has announce a new characteristic for Assistant to that enables anyone in a cave in Google category group — be they family , friends , or god help us , roommate — to receive an “ transferrable reminder , ” which Google tell might include anything from fill in chores to preeminence of encouragement .

In hypothesis , this sounds great . But reader , I have some business concern .

allot to Google , the feature cultivate by prompting Assistant , and then following with the somebody ’s name and command ( e.g. “ Hey Google , remind Sam to pick up some coffee bean on the way home ” ) . Google is bill it as a feature article good to families and households . The reminder can be location- and sentence - based too , so that your bot will send an alarum when a receipt reaches a specific fix or at a specific hr .

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Image: Google

“ Assignable reminder on the Google Assistant help families and housemate better collaborate and delay organized while at home or on the go , ” aGoogle blogon the new feature reads . “ This means you could now make reminder for your partner or roommate to do things like plunk up the foodstuff , ante up a recur bill , walk the dog — or beam them a note of boost when they need it the most . ”

Let me just start by saying , no one — and I mean no one — like to be nagged about some shit they ’ve yet to do but likely already realize need to get done . This is probably especially true with roomy , who I ’d guess in most cases would believably prefer not to be peaceful - aggressively reminded via bot that they owe money or need to complete their chores .

And hell , even Google ’s “ note of boost ” idea ( for example “ Hey Google , remind Mary that she will do great on tomorrow ’s exam ” ) reads a little odd . Sure receive some genial words on an otherwise stressful mean solar day is gravid , but would n’t any of us rather hear them direct from a human being — either in person or even by text — rather than in a push notification ? I signify , who wants to experience like a substance of funding may have been totally forgotten by the sender if they had n’t had a bot to commend for them ?

Gif: Google

Gif: Google

And heed , I ’m not saying that there are n’t utterly reasonable app for this feature . Remembering hooey is hard ! But damn , are we even blend to talk to our own folk member or housemates in the future ? Pre - scheduled nagging seems like exactly the kind of affair we should maybe not be inviting in our home base , you know ?

In any issue , Google says the feature will be rolling in the coming weeks , for now in English , on Smart Displays and headphone in Australia , the UK , and the United States . The companionship tell the reminders feature will be come to Google Nest Hub Max in the fall .

Hey Google , remind me when I get this characteristic to immediately call on it off .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Google

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