When Appleannounced the iPhone XS Max , there was a lot of simulated pearl - clutching from technical school sites ( including us ) , as people dissemble shock and disbelief that Apple would make a handset that large , despite the XS Max ’s screen being only marginally larger than what you get on aGalaxy Note 9 .

And when mass get to get their hand on factual machine , reader continued toham it up with videoscomparing the size of Apple ’s big - screen phone to former NBA player and other silly juxtaposition . But still , with as much fuss common people kick up about the XS Max , the extra - big iPhone is already “ importantly ” outselling the modest exemplar , according to a paper from observe Apple psychoanalyst Ming - Chi Kuo .

According to Kuo , the XS Max is off to a better than expected start with sales event three to four multiplication higher than those of the iPhone XS , which is quite impressive since with a starting Leontyne Price of $ 1,100 , the Max is also the most expensive iPhone ever .

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Photo: Alex Cranz (Gizmodo)

Kuo says across both models , 256 GB is the most popular storage choice , though part of that is due to the special quantities of 512 GB models , which rely solely on Samsung to bring forth the NAND flash needed for drives of that size . Kuo also say distance gray and gold are significant more pop than the received Ag and whitened paint schema , which makes sense since those are the raw colors for 2018 .

Now a lot of this requirement for the XS Max could be reasoned down to this being the second yr of the iPhone X , with comparatively narrow differences between last year ’s theoretical account and the iPhone XS . But what ’s more surprising have been all the people who did n’t see this come in .

earpiece have steady been convey liberal for years — ever since Samsung release to original Galaxy Note , which like the XS Max , was also call ungainly and clumsy at launch . In fact , if you reckon at the number , the iPhone XS Max is actually smaller than an iPhone 8 Plus — assess 6.2 x 3.05 - inches versus 6.24 x 3.07 inches — it just uses its screen real estate of the realm more effectively due to not consume as much infinite on bezels .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

So while Apple did n’t make it chintzy , and perverse to what popular yell might have you conceive , Apple did give multitude what they want within the confines of its own walled garden : a phone with a truly cock-a-hoop sieve . And in position where iPhones also duplicate as position symbolization , being capable to get your hands on the most expensive iPhone ever made probably did n’t anguish sales either .

On top of that , relinquish the XS Max a calendar month ahead of the iPhone XR is a pretty savvy business organisation move , as it lets price - agnostic buyer get in on the activity , while drumming up excitement for budget - witting shoppers later in the fall .

[ viaMacRumors ]

William Duplessie

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