In the former 1980s Apple had a star sign in its offices : “ Loose Lips Sink Ships . ” The British World War II catchword was a reminder that utmost secrecy — Steve Jobs ’ compulsion — was needed to succeed . Now , the secrecy — and all the hullabaloo — is gone . But does anyone , except the diehard fans , really care ?
https://gizmodo.com/apple-the-iphone-and-the-end-of-surprise-1203910740
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